Split-Testing Made Easy with Chris Dayley EP85

March 25, 2017
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Did you know that 61% of Adwords and Facebook Ads Fail to produce a single conversion? According to Chris Dayley VP of Testing and Optimization at Disruptive Advertising.

One of the most challenging problems business owners, bloggers and podcasters for that matter have is getting conversions from email, lead capture pages and of course ads. Even if you don't directly sell a product or service a successful outcome from an effort made is key.

Get Show Notes and Valuable Resources

Show notes and more:http://vernonross.com/chris-dayley 

Fall Back Friday Ep84

March 4, 2017
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So What Have I Learned Since 2013

In life my friends you may have to look back in order to move forward.  If history teaches us anything, it teaches us not to repeat the mistakes of the past.  Well at least that what you have the opportunity to learn from those mistakes or triumphs.

Not everything in your past has to be bad, for example, a post I wrote back in 2013 right before I started the podcast. It was about of all things Kung-Fu and the lessons you learn from your clients when you're a coach.

Are you curious about what I learned?

You can find out by heading over to  http://vernonross.com/fall-back-friday

Sales Babble with Pat Helmers Ep83

February 20, 2017
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What do you think of when you hear the word sales? Do you get nervous?

Does it make you think, "Oh God, I hate selling and salespeople"? I think at some point even if you're in sales you've had that thought, and it's usually around the time of a major purchase. We've all been there, right?

Selling is something we all do even if you don't like it. We sell ourselves on a daily basis in person, online and over the phone, so since you can't escape it you may as well become good at it. Mastering selling is something my next guest Pat Helmers is a master at. Not only is he a master at selling but of communications. Pat explains why gaining a deep understanding of the value you bring your clients is the first key to sales success.

Pat also enlightens us with a system he developed that can be utilized to help anyone become proficient at the art of selling, it's called HEAT.

Get Show Notes and Valuable Resources

Show notes and more:http://vernonross.com/pat-helmers/ 

 

5 Min Friday About That Snap Inc IPO

February 4, 2017
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Twitter Is Not The Measurement

I've seen tons of articles talking about the Snapchat IPO and through Snap.INC as they're now known is experiencing slower growth it doesn't mean they are headed toward the failed state of Twitter.

Instagram is However Eating Their Lunch

Ever had someone take your lunch?  Well, that happened to Snapchat about six months ago with Instagram decided to get into the instant videos that disappear in 24hr business.

Find the complete show notes => Snap INC IPO

5 Minute Friday Ep81

January 27, 2017
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Let's Get It Started

Each Friday I'll be posting something interesting for you to learn and one thing you can use to make your upcoming week better.  I'll also keep you up to date on the projects I'm working on and how you can get involved.

Talking Money and Sponsorship

This week I was interviewed on the Podbean podcast  - Podcasting Smarter with their wonderful host Jennifer Crawford from the Jellyvision Show.  I know it's a funny name but you should definitely check it out.  We talked podcasting in general but really got into the details of podcast sponsorship.  I went deep with info I normally wouldn't reveal outside of a paid course, so this one is a must listen so check it out here => Podcasting Smarter

I'm A Reality Show

Get the rest of the show notes over on website! Continue Reading

Bumpers.fm with Ian Ownbey Ep80

January 19, 2017
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I love startups! I think the culture from a work perspective is what everyone dreams of, and the have the flexibility to innovate as the market changes. Bumpers.fm is the perfect example of market disruption in the ever changing world of podcasting. In this episode, I get to speak with one of the co-founders of this unique company.

Meet Ian Ownsby co-founder of Bumpers.fm, a podcasting platform that’s disrupting the industry by allowing anyone to record a podcast from their mobile device for with unlimited audio.

Meet Ian Ownsby co-founder of Bumpers.fm, a podcasting platform that’s disrupting the industry by allowing anyone to record a podcast from their mobile device for with unlimited audio.

Get the rest of the show notes here: http://vernonross.com/Ep80

No Tactics

January 4, 2017
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So this isn't your normal podcast post it's a little raw.  You're going to notice the audio sounds a bit different and I'm referring to an app called Bumpers App.  It's a new podcasting app I'm trying out for creating more content in a quicker consumable way.

In this episode, I'm riffing about why you don't need tactics in social media and marketing to be relevant or to come across as an authentic person to your audience.  Social Media tactics and marketing tactics that don't come from a place of service is what I touch on and I want to know what you think.

Hit me up in the comments to share your thoughts.

Swizzle A Start-Up Story with Nick Szabo EP78

November 5, 2016
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Running at full speed and jumping to the next building across the rooftops.  Would you do This?  My next guess would totally do this in a heartbeat and has.  This fearless quality is one of the many things that sets my next guest Nick Szabo apart.  Jump to as Nick the COO of Swizzle shares … Continue reading "Swizzle A Start-Up Story with Nick Szabo EP78"

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Why You Should Start A Podcast With Cliff Ravenscraft Ep77

October 13, 2016
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Cliff Ravenscraft is one of the first names you hear when you start the process of starting a podcast.  In this episode, we talk about why right now is the perfect time to start a podcast. Podcasting has now hit the mainstream with the success of shows like Serial, The Nerdist, and the Joe Rogan … Continue reading "Why You Should Start A Podcast With Cliff Ravenscraft Ep77"

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Discoverability Through Instagram Stories Ep76

August 8, 2016
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Instagram Stories But Why? This past week I posted an article on LinkedIn Pulse about Instagram Stories.   I covered a few key things I think you should know on how to use the new features for your business.  Instagram Stories is much like Snapchat (Almost a carbon copy) Stories where your followers see a … Continue reading "Discoverability Through Instagram Stories Ep76"

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