Social Strategy Podcast: The Best in Business, Wealth and Mindset

Penny Pinching Mom Tracie Fobes EP89

Money is what drives business, so why do so many of us ignore finances until we “have to” deal with them. Well, my next guest Tracie Fobes AKA the “Penny Pinchin Mom” has some really valuable lessons we can learn about dealing with money in business and in life.

Give Every Penny A Job

Simple Right, Actually the way Tracie breaks it down it really is simple. Like for example “Give every penny a job, and tell it what it’s going to do that month. What an amazingly simple concept but it’s powerful. Of course, that’s just the beginning of her story.

Check out the rest of the show notes with links to everything we talked about over on there site:

http://vernonross.com/tracie-fobes/

These Are the Breaks

You have been wondering, dude where's your podcast? Well it's not a long story but I needed to take a step back and look at the show. I asked the hard questions like, is this podcast delivering at the level I feel you deserve? I also wanted to make sure the direction of the show was solid.

Stop, Don't Run Facebook Ads with Marya Jan EP88

How much are you losing on Facebook ads?  Have you ever thought Facebook ads work for some but you have to take a course or spend thousands of dollars to get any scalable result?  My guest Marya Jan is going to tell you something I’m sure you’ve never heard before.

She doesn’t want you to start running Facebook Ads!

That’s right Mara thinks Before you invest a single dollar in a Facebook ad, you need to have a strategy in place from the start in order to get results.  Just like with anything you’re attempting to accomplish you have to have a roadmap to get there.  We covered a ton of information in this conversation and one of the many things I learned about some of the mistakes I’ve made is to send traffic to a cold page.

But to get all the show notes on this episode you'll have to click this link:

http://vernonross.com/marya-jan

Clarity Through Coaching with Petra Foster EP87

Coaching is one of the fastest growing professions on the planet right now. In coaching, you can really embrace your genius and show up in a big way for your clients. However, something really bothered me about coaching I wanted Petra, my next guest, to sort out for me.

Why are so many coaches broke? Don't worry we get to that.

Petra Foster is known as client enrollment strategist. She helps coaches understand how to build an effective business that can not only bill multiple thousand dollars per month but to also provide a massive amount of value to their clients.

The Problem Starts With Your Fee Structure

Initially, coaches go into the business to help people, whether it’s in the area of health, business, lifestyle, etc.   The problem is they don't build a fee structure that's scaleable based on the amount of value they're delivering, so it's no surprise they aren't able to earn enough to stay in business.

Limiting beliefs around money and feeling guilty when they do charge higher dollar amounts.  Because they are helping people, they believe they can’t charge them.  Due to this, they will charge per hour and tend to stick to this not realizing that there are people out there who are willing and able to invest in themselves in a higher dollar amount. Because they do not have a system to change this, they remain broke.

But to get all the show notes on this episode you'll have to click this link: http://vernonross.com/petra-foster/

Split-Testing Made Easy with Chris Dayley EP85

Did you know that 61% of Adwords and Facebook Ads Fail to produce a single conversion? According to Chris Dayley VP of Testing and Optimization at Disruptive Advertising.

One of the most challenging problems business owners, bloggers and podcasters for that matter have is getting conversions from email, lead capture pages and of course ads. Even if you don't directly sell a product or service a successful outcome from an effort made is key.

Get Show Notes and Valuable Resources here: http://vernonross.com/chris-dayley 

 

Fall Back Friday Ep84

So What Have I Learned Since 2013

In life my friends you may have to look back in order to move forward.  If history teaches us anything, it teaches us not to repeat the mistakes of the past.  Well at least that what you have the opportunity to learn from those mistakes or triumphs.

Not everything in your past has to be bad, for example, a post I wrote back in 2013 right before I started the podcast. It was about of all things Kung-Fu and the lessons you learn from your clients when you're a coach.

Are you curious about what I learned?

You can find out by heading over to  http://vernonross.com/fall-back-friday

5 Min Friday About That Snap Inc IPO

Twitter Is Not The Measurement

I've seen tons of articles talking about the Snapchat IPO and through Snap.INC as they're now known is experiencing slower growth it doesn't mean they are headed toward the failed state of Twitter.

Instagram is However Eating Their Lunch

Ever had someone take your lunch?  Well, that happened to Snapchat about six months ago with Instagram decided to get into the instant videos that disappear in 24hr business.

Find the complete show notes => Snap INC IPO

5 Minute Friday Ep81

Let's Get It Started

Each Friday I'll be posting something interesting for you to learn and one thing you can use to make your upcoming week better.  I'll also keep you up to date on the projects I'm working on and how you can get involved.

Talking Money and Sponsorship

This week I was interviewed on the Podbean podcast  - Podcasting Smarter with their wonderful host Jennifer Crawford from the Jellyvision Show.  I know it's a funny name but you should definitely check it out.  We talked podcasting in general but really got into the details of podcast sponsorship.  I went deep with info I normally wouldn't reveal outside of a paid course, so this one is a must listen so check it out here => Podcasting Smarter

I'm A Reality Show

Get the rest of the show notes over on website! Continue Reading

Bumpers.fm with Ian Ownbey Ep80

I love startups! I think the culture from a work perspective is what everyone dreams of, and the have the flexibility to innovate as the market changes. Bumpers.fm is the perfect example of market disruption in the ever changing world of podcasting. In this episode, I get to speak with one of the co-founders of this unique company.

Meet Ian Ownsby co-founder of Bumpers.fm, a podcasting platform that’s disrupting the industry by allowing anyone to record a podcast from their mobile device for with unlimited audio.

Meet Ian Ownsby co-founder of Bumpers.fm, a podcasting platform that’s disrupting the industry by allowing anyone to record a podcast from their mobile device for with unlimited audio.

Get the rest of the show notes here: http://vernonross.com/Ep80

No Tactics

So this isn't your normal podcast post it's a little raw.  You're going to notice the audio sounds a bit different and I'm referring to an app called Bumpers App.  It's a new podcasting app I'm trying out for creating more content in a quicker consumable way.

In this episode, I'm riffing about why you don't need tactics in social media and marketing to be relevant or to come across as an authentic person to your audience.  Social Media tactics and marketing tactics that don't come from a place of service is what I touch on and I want to know what you think.

Hit me up in the comments to share your thoughts.